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In 2013, Marjorie moved from France to San Francisco, the city of her dreams and the place that always felt like a second home. She had always been inspired by how creative and ambitious people were in California, and is now happy to call herself amongst them. Three years later, she said “oui” and married her husband, Devang, and in early 2018, she was pregnant with their first son, Armaan, a name chosen to honor their French-Indian marriage.
Once the motherhood journey started, Marjorie encountered many wardrobe malfunctions while breastfeeding, and didn’t like how most clothes fit her postpartum body. She often felt too warm and uncomfortable in most of her clothing. Adding a warm snuggly baby on top of her poor clothes options often resulted in a sweaty mess when nursing. She couldn't understand why it was a struggle to find breastfeeding-friendly clothing with breathable fabrics that actually looked good, especially at a time when you can find pretty much everything online.
In the early weeks of having a baby, it’s often a struggle to leave the house and when you do it, feeling good about how you look is therapeutic. But Marjorie thought that fashionable options for breastfeeding mothers and postpartum bodies were limited. She didn’t want to trade her style for functionality or comfort and felt like retailers didn’t believe that moms could be stylish too while doing the important job of feeding bébé.
And Choix was born. When her baby turned 6 months, she enrolled in a program to learn how to build a sustainable fashion line. It's important to her to create something in ways that minimize and reduce the damage this industry has on Mother Earth.